Charging into the Blend Wall: Conjoint Analysis of Consumer Willingness to Pay for Ethanol Blend Fuels
Ethanol use in the U.S. rose sharply in recent years due to public policy and a spike in petroleum prices, and remains high. Public support for ethanol includes mandated minimum levels of use nationwide. However, rather little is known about consumer demand for ethanol and much less about demand by type of blend and ethanol source. We used trial survey data and conjoint analysis to overcome the lack of historical data on consumers’ preferences for ethanol blend fuels.
This report is an update of the original version, which was published in October 2008. This updated report includes results from the complete 16-vehicle fleet (the original report included only the first 13 vehicles tested) as well as corrections to minor errors identified in some of the originally reported data. Conclusions drawn from the complete dataset are nearly identical to those from the
original 13-vehicle fleet but with increased statistical confidence.
In summer 2007, the U.S. Department of Energy (DOE) initiated a test program to evaluate